There are 1.5 Billion mobile users today. By 2018 that number will be up to 5 Billion! This is a huge jump. Mobile marketing trends are clearly on the rise!

Trends in the mobile industry.

Why Mobile Marketing?

There are 1.5 Billion mobile users today. By 2018 that number will be close to 5 Billion!

By 2017, 87% connected devices will be Tablets and Smartphones whereas 13% will be Desktop.

Mobile adoption i growing at a rate of 8 times faster compared to Web adoption of the late 2000’s

There is an annual increas of 48% in Mobile Payments and it is projected to hit $90 Billion by 2017

Trends in Mobile

Apps like Vine and Instagram have helped emerge a playing field to anyone with a smartphone…

Wallets: The mobiel wallet industry continues to grow yearly by 142%!

GEO Locations:

56% of mobile phone users depend on local search, while 1 in 3 mobile searches have local interest.

YouTube Videos:

While 40% of YouTube’s traffic is now mobile by 2017, vieo will account for 66% of mobile traffic.

Tablets vs. Smartphones:

Smartphone: 5 inch or less

Phablet: 5-7 inch

Tablet: 7 inch & over

81% use the smartphone when walking or standing. 88% use the tablet when sitting or reclining.

29% of all emails are browsed on smartphones while only 10% of emails are browsed on tablets.

Minimum type size is 6 point for mobile and 8 point for tablet.

Mobile Advertising

CTRs (Click Through Rates) on mobile ads can be as high as 18% compared to what’s typical on the web.

Best media verticals for CTRs: Business, Games, Entertainment.

75% of advertisers plan to splurge more on mobile this year.

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