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5 Tips for Texting Clients Properly (Part 1)
Is It Professional To Text Clients? Since we live in a world of smart phones and texting, the debate is on as to whether or not texting clients belongs in the business world. Many wonder if it is...
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4 Tips for Texting Clients Properly (Part 2)
As time goes on, more of your clients will prefer to be contacted by text. As this happens, you’ll need to be sure that you are careful about writing each text just as if it was an email or other form...
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Humor: The Key to Better Video Marketing
Do you think your product is funny? The good news is it doesn’t matter anymore. Your customers don’t care if your product is cool or funny or brand new. They want to know what your product can do for...
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Why a Blog is Critical to Your Marketing Strategy
Talking about a business blog is likely to incite dread in the eyes of many business owners. Who has the time to maintain a professional-looking blog on top of everything else? Won’t quick posts on...
View ArticleThe 10 Most Watched Ads on YouTube in 2014
Nike and Budweiser rule the list with two entries each in this list of most watched ads. 10 Heineken “The Payphone with Fred Armisen” 13.8 million views 9 Budweiser “Friends Are Waiting” 19.5 million...
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Next Generation Customers: Does Your Business Appeal to Them?
According to Forrester Research, the next generation customers want more than just a great deal, they want the ability to break down barriers between consumer and business for a more transparent...
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How to Make Sure Your Marketing Fails
Running a terrible marketing campaign is pretty simple. Of course, running a great one doesn’t require much more effort. At the end of the day, you decide whether you’ll learn from the mistakes of...
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Blogging: Why You Should Avoid Keyword Stuffing (And More)
People are still a little mystified by how well blogging can work. So, whether you’re new to blogging or a veteran blogger, here’s how you can use this online tool to enhance your business: When...
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5 Inspirational Women in Business
A little more than half of the population of the Earth is female, yet only a little more than 14 percent of top executives are female. With a world of statistics against them, these inspirational women...
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3 Lessons From The Entrepreneurship of Lemonade Stands
Now that we’ve got your attention, we’ll level with you: none of us here at The Sherwood Group had lemonade stands when we were kids, and we don’t know of anyone who did. So. . . we’re pretty sure...
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How to Target Large Clients with Little to No Money
You finally did it. You persevered through beginning your business. You set your sights and now you have a finished product and a few happy customers. But sales aren’t quite what you’d like. How can...
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5 Reasons NOT To Develop a Marketing Plan
You’ve decided to throw caution to the wind. Everyone seems to be crazy about marketing, and they may see some success from doing so, but that’s just not your style. It’s a lot of work, and it can...
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3 Ways Apple Has Influenced Design in the Tech World
When the first iPhone was released in June of 2007, its effect on the world of modern cellphone design was immediate. Up to that point, the cellular phone industry had been inundated with manufacturers...
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3 Ways to Increase Your Business Without Resorting to SEO
To increase your business and have a strong, viable online presence in today’s massive digital landscape, you must be highly visible, searchable, and accessible to your current and potential customers...
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5 Reasons Why You Shouldn’t Bother Starting A Blog
You’re staring at the blank white screen, the cursor blinks at you furiously, and all you can think about is whether or not your favorite character of The Walking Dead will survive this season. You...
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4 Social Media Goals That Can Supercharge Your Business
Now that Facebook, LinkedIn, Twitter, Instagram, and Pinterest, among other social media outlets have transformed the marketing world, business marketing today is nothing like it used to be. It’s time...
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Why Your Company Doesn’t Need Online Marketing
Some people think that they don’t need online marketing to make their website a success. If this is something that you’re thinking, these might be some of the things that you’ve thought about when...
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Recognizing and Becoming a Thought Leader
Thought leadership, a term coined by Joel Kurtzman in 1994, first appeared in a Strategy & Business magazine article. Kurtzman defined thought leaders as people who are recognized by their peers as...
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5 Types of Clients You Should Fire Immediately
One of the biggest mistakes that owners of small businesses make, especially when they are first starting out, is believing that any business is good business. As it turns out, there are certain types...
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Success Secrets from World Class Entrepreneur, Rick Goldberg
Success Secrets from World Class Entrepreneur, Rick Goldberg On making it in business Surround yourself with an advisory team of smart people who will tell you the hard truths. Believe in yourself...
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